Wednesday, May 03, 2006

Relevant blog titles (aka "Google this")

In case I ever want to be President, my counsel has advised me to change the title of yesterday's post from "SNA researchers boost IQ with pot smoking" to "The argument for making email a controlled substance." Editorial decisions like this hinge on the tradeoff between blogging by the virtual water cooler, where social context, gossip, and humor rule the day, vs. blogging for "the man," i.e., Google, where irony is counter-productive and relevant keywords are a must. See here for more helpful but bittersweet guidelines on professional blogging (thanks to Dennis Smith for originally sharing that link with me)

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