The power of social network analysis for business is getting a lot of press these days (like this big BusinessWeek article). Without taking anything away from that, I want to put in a plug for the benefits of training people to see social capital more clearly, and appreciate how it affects their lives--all without necessarily doing any SNA mapping.
Here is the climactic slide of my social capital class, which helps my clients develop more targeted strategies for building their social networks:
For the second lesson, see the social network analysis jump start.
This work is licensed under a Creative Commons Attribution-ShareAlike 2.5 License and is copyrighted (c) 2006 by Connective Associates except where otherwise noted.