Thursday, February 19, 2009

Six ways to make Web 2.0 work: Hoppe vs McKinsey

Nat Welch brought to my attention "Six ways to make Web 2.0 work" in the McKinsey Quarterly of Feb 2009.

Here are the six ways (quoted verbatim):
  1. The transformation to a bottom-up culture needs help from the top
  2. The best uses come from users -- but they need help to scale
  3. What's in the workflow is what gets used
  4. Appeal to the particpants' egos and needs -- not just their wallets
  5. The right solution comes from the right participants
  6. Balance the top-down and self-management of risk
Maybe it's because I am jealous of the clout wielded by McKinsey, but I do find the above list awfully repetitive. Someone please help me understand the important distinctions between numbers 1, 2, 5, and 6. I'll give the benefit of the doubt to 3 & 4 for being not repeats of 1, 2, 5, 6.

In preparation for an upcoming Web 2.0 panel discussion hosted by the Boston Club, I made my own list--with inspiration & edits from Nat W.

Bruce's Technology Tips

Focus on your business goals and let those drive your technology strategy. For example, consider the following goals:
  • Sales
  • Marketing
  • Recruiting
  • Talent management
  • Business development
  • Innovation of core products & services
Each one of those goals implies a different technology strategy, so it's important to know which goals matter as a basis for evaluating which technologies are helpful.

Web 2.0 Strategy Map

Technology for business is largely about storing, finding, synthesizing, and communicating information. Think about how these different tasks relate to your specific business goals. The table below summarizes how some Web 2.0 technologies relate to finding and synthesizing information:

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