Role ecologies in online networks: Gleave, Welser, Lento, Smith

Marc Smith, who until recently was chief sociologist in residence at Microsoft, writes a notable blog at http://www.connectedaction.net. A couple weeks ago Marc posted this award-winning paper, co-authored by Eric Gleave, Howard "Ted" Welser, and Tom Lento: “A conceptual and operational definition of 'Social Role' in Online Community”. It's a great piece of work.

One of the stated goals of the paper is to encourage future research into "the analysis of communities as role ecologies."

As my contribution to that goal, I'd like to point out another notable paper: “Network Role Analysis in the Study of Food Webs: An Application of Regular Role Coloration” published by Johnson, Borgatti, Luczkovich and Everett in 2003.

Johnson et al also state their goal clearly: "With this paper we hope to begin a dialogue between the fields [of ecosystem ecology and social network analysis], by applying advanced social role theory and methods to the study of food webs. "

I am a bit puzzled that those who would encourage future research into the analysis of communities as role ecologies do not cite the work that actual ecologists are doing in network role analysis. Perhaps if I knew more sociology or more ecology I would appreciate the reasons for this.

However it works out, it would be fitting if two different camps researching "role ecologies" were to find themselves at a loss to cross-fertilize. For as we celebrate the extended 200th birthday of Charles Darwin, author of "On the Origin of Species," let us note that one of the most practical definitions of a species is this: a population of organisms that can create offspring with their cohorts but not with anyone else. In other words, once a species comes to exist, never again will it cross-fertilize with other species. The result is Darwin's famous "Tree of Life," the one and only figure in his most famous book:
As I learned while reading Darwin's 200th essays in the NY Times last week, the one-way branching of this tree -- the permanent disabling of cross-fertilizing -- seems to be closely related to the same genetic mechanisms that protect a species from disease. (Intrepid cross-fertilizers should compare this to Ron Burt's notes on network closure.)

A "tree" is also a very specific kind of network, described very nicely in a recent paper by Skye Bender-deMoll on SNA & human rights. For those still celebrating Darwin's birthday, Bender-deMoll's definition is deliciously ironic: "Trees are hierarchies.... Pure trees are not found very often in naturally-occurring networks, but they are frequently used in classification systems or any situation where a strict hierarchy is imposed." Purposeful classification & hierarchy... just the things that Darwin so controversially discarded from the ecological world-view when he theorized the purposelessness of natural selection.

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Six ways to make Web 2.0 work: Hoppe vs McKinsey

Nat Welch brought to my attention "Six ways to make Web 2.0 work" in the McKinsey Quarterly of Feb 2009.

Here are the six ways (quoted verbatim):

1. The transformation to a bottom-up culture needs help from the top
2. The best uses come from users -- but they need help to scale
3. What's in the workflow is what gets used
4. Appeal to the particpants' egos and needs -- not just their wallets
5. The right solution comes from the right participants
6. Balance the top-down and self-management of risk

Maybe it's because I am jealous of the clout wielded by McKinsey, but I do find the above list awfully repetitive. Someone please help me understand the important distinctions between numbers 1, 2, 5, and 6. I'll give the benefit of the doubt to 3 & 4 for being not repeats of 1, 2, 5, 6.

In preparation for an upcoming Web 2.0 panel discussion hosted by the Boston Club, I made my own list--with inspiration & edits from Nat W.

Bruce's Technology Tips

Focus on your business goals and let those drive your technology strategy. For example, consider the following goals:

• Sales
• Marketing
• Recruiting
• Talent management
• Business development
• Innovation of core products & services

Each one of those goals implies a different technology strategy, so it's important to know which goals matter as a basis for evaluating which technologies are helpful.

Web 2.0 Strategy Map

Technology for business is largely about storing, finding, synthesizing, and communicating information. Think about how these different tasks relate to your specific business goals. The table below summarizes how some Web 2.0 technologies relate to finding and synthesizing information:

This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 License and is copyrighted (c) 2009 by Connective Associates LLC except where otherwise noted.

Ethics, Social Networks, and Web 2.0

Earlier this week the Human Resource Planning Society hosted a convention on Social Networks and Web 2.0. Nat Welch (CFAR) and I co-led a session on "Organizational Barriers and Web 2.0: Don't just sit there; find something." Afterward we were part of a panel discussion on ethics, social networks, and Web 2.0.

Somewhere there is a joke to be written about the time when a lawyer, a computational sociologist, and a human resource director all answer questions from St. Peter about ethics. Playing the straight man in the joke, my conversation with St. Peter will be a discussion about informed consent. Do people in my life know what they are getting into, and can they exercise choice based on that knowledge?

In many ways, the "informed" part is far slipperier than the "consensual" part of this combination (e.g., dating). And so it is with social network surveys. Years ago I read Borgatti and Molina's framework for ethics and SNA, and their paper has been a trusted compass of mine ever since. Mostly, it reminds me to respect the privacy of my clients and their employees (i.e., to offer them informed consent). Based my experiences since then, I have made the following chart that summarizes how privacy and informed consent are so problematic in a network context:

Lack of Privacy in Network Surveys
	Traditional survey	Network survey
Questions: 1st-person vs. 3rd-person	Each individual reports information about himself.	Each individual reports information about others by name.
Results: averages vs. specifics	Responses are aggregated so that individual respondents and non-respondents cannot be distinguished.	The presentation of results reveals specific responses attributed to specific individuals.
Visibility: informed consent vs. leap of faith	Survey results allow each individual to compare himself silently with the group average. Each individual can then decide what to share about himself with whom.	Survey results expose how each individual is seen by others. Each individual has no ability to preview what others have said about him before it is published.

For me the insight of the above chart is the separation of all three rows. Each of the them can be considered as an independent risk factor with its own unique set of mitigation strategies.

All the LinkedIns and Facebooks of the world are tackling these three issues head-on (and surely more that I have not thought of).

As for social network surveys, I am not aware of one that allows truly informed consent: the ability to preview what others say about you before consenting to publication of that information. Perhaps my readers can enlighten me.

This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 License and is copyrighted (c) 2009 by Connective Associates LLC except where otherwise noted.

Lincoln and Darwin on Networks and Web 2.0

"Online social tools are great weapons for world peace and unity."

--Overheard at a discussion about LinkedIn, Blogs, and Twitter.

How appropriate that peace and unity cross my desk as we approach the 200th birthdays of Abraham Lincoln and Charles Darwin. Their historically coincidental births (12 Feb '09) and monumental legacies were brought to my attention by the latest cover of Smithsonian magazine, an issue I highly recommend.

Each of these great men speaks to the ages in a way that changes from era to era and from person to person. For me now, Lincoln shrewdly speaks of our sacred devotion to Liberty and equality as he leads the bloodiest war in American history:

"Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal. Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure." (Read on.)

Meanwhile, in one of the greatest discoveries of science, Darwin writes about the consequences of the simple truth that no one is created equal:

"As many more individuals of each species are born than can possibly survive; and as, consequently, there is a frequently recurrent struggle for existence, it follows that any being, if it vary however slightly in any manner profitable to itself, under the complex and sometimes varying conditions of life, will have a better chance of surviving, and thus be naturally selected. From the strong principle of inheritance, any selected variety will tend to propagate its new and modified form." (Read on.)

Darwin writes reluctantly, forced by outside events into a public announcement of his work, which he kept secret for many years in part to avoid the backlash he knew it would generate.

That backlash remains strong (at least in America), resulting in notions like intelligent design. Personally, I find intelligent design to be an absurd bastardization that dishonors both science and religion. And yet paradoxically I am continually tempted to take on the role of intelligent designer--pronouncing truths from the digital scriptures. I guess that's easier than emulating Lincoln or Darwin.

This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 License and is copyrighted (c) 2009 by Connective Associates LLC except where otherwise noted.