Thursday, July 02, 2009

New Yorker vs Wired: Is Free the Future?

This week's New Yorker has a fun piece by Malcolm Gladwell, "Priced to Sell: Is Free the Future?" in which he takes on Chris Anderson's new book: Free: The Future of a Radical Price.

Chris Anderson is the editor of Wired and is famous for coining the phrase "Long Tail." He blogs at http://thelongtail.com and most recently posted, "Dear Malcolm: Why So Threatened?"

I rather enjoy it when the New Yorker takes a smack at Wired. Back in 2006, John Cassidy wrote a NYer article "Going Long: In the new “long tail” marketplace, has the blockbuster met its match?" in which he critiqued The Long Tail (i.e., the book by Chris Anderson).

That article by John Cassidy remains my all-time favorite description of Webonomics (especially in terms of learning a lot by reading a little). I highly recommend Cassidy's and Gladwell's articles as a matched set.

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